Global Luxury Brand Manager

We are seeking a Global Luxury Brand Manager to define the vision and shape the future of our value proposition for the Luxury and Ultra‑Luxury cruise segments. You will lead the strategic evolution of our luxury offering, spanning brand positioning, service excellence, and operational delivery in the luxury cruise market. 

The role will be advertised until 4th of May 2026. We reserve the right to close this advert early if we receive a high volume of applications. 

ABOUT OUR OFFER 

Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• You'll define the strategic vision, mission, and essence for our luxury offering, emphasising exclusivity, personalisation, sustainability, and flawless execution. 
• Partnering with regional leadership, you'll define the organizational setup and lead the luxury project across all areas of the business.
• You'll develop the luxury framework, including non-negotiable service standards, exclusivity elements, premium transportation, concierge-style handling, and experiential differentiators. 
• Working with Global Operations, you'll define and implement luxury-specific SOPs for cruise delivery, covering concierge service levels, guide requirements, transport standards, and communication protocols. 
• Together with the Global Product team, you'll support local teams in building strategic alliances with specialist suppliers, local artisans, luxury transport providers, and hospitality partners. 
• Representing our luxury position in client meetings and industry events, you'll partner with Global Key Account Management to showcase the luxury proposition to cruise principals. 
  
  

ABOUT YOU

• You bring proven experience in luxury hospitality, premium travel, cruise operations, incentives, or brand management within high-end sectors.
• Your strong leadership and project management skills enable you to drive complex transformations across multiple functions.
• With excellent communication and interpersonal abilities, you build meaningful relationships with stakeholders at all levels.
• You thrive in fast-paced, global environments and adapt quickly to changing priorities.
• Your proficiency in budget management and performance tracking ensures commercial success alongside exceptional guest experiences.
  
  

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.

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