Senior Digital Performance Manager (m/f/d)

Turn who you are into your job

Our ROBINSON and TUI MAGIC LIFE clubs are renowned for their unique atmosphere and exceptionally high guest satisfaction. This is, of course, down to innovative holiday concepts, but above all to the sheer passion that all our staff bring to their work – around 5,000 colleagues are on hand for our guests across more than 40 clubs and at our headquarters in Hanover, turning a popular product into an unforgettable experience.

We are looking for a

Senior Digital Performance Manager (m/f/d)

Start date: immediately or by agreement | Fixed-term contract: 24 months | Full-time | Hybrid

The Senior Digital Performance Manager is responsible for managing and further developing global online and performance marketing with the aim of generating profitable direct business for international hotel brands. They translate strategic objectives into concrete actions, make independent commercial decisions and ensure consistent, efficient implementation and continuous optimisation across markets and brands. At the same time, they drive data-driven decision-making, marketing technologies and a unified operating model to maximise sustainability, scalability and business impact.

You will carry out these tasks with enthusiasm:

• Acting as the operational deputy to the Head of Digital Marketing & Customer Strategy and representing the performance marketing function on relevant committees
• End-to-end responsibility for key areas of the global performance marketing strategy and ensuring its implementation across brands and markets
• Managing and optimising all paid performance channels (including SEA, paid social, display, metasearch and affiliate), including budget responsibility
• Planning, implementing and continuously optimising cross-channel campaigns in national and international markets
• Responsibility for budget planning, forecasting, and investment and reallocation decisions to maximise ROI
• Managing and developing agency partnerships, whilst ensuring clear governance structures, processes and quality standards
• Working closely with internal stakeholders (including Brand, Product, CRM and Analytics) to coordinate campaigns, the customer journey and commercial priorities

You should bring the following to the role:

• A degree in business administration (ideally with a specialisation in marketing) or equivalent qualification
• Several years’ experience in online and performance marketing, ideally in international or multi-brand environments
• In-depth expertise in paid search, paid media platforms and MarTech, as well as the ability to manage agencies and stakeholders on an equal footing
• Experience in managing and overseeing larger online marketing budgets, including making independent commercial decisions
• Strong analytical skills and the ability to interpret performance data to derive well-founded actions
• A strategic, entrepreneurial and strongly performance-oriented approach to work, combined with a high degree of personal responsibility and decisiveness
• Excellent stakeholder management and the ability to exert targeted influence on various stakeholder groups
• Openness to AI-driven optimisation in performance marketing
• Excellent written and spoken German and English

What we offer:

• A role with the world’s leading tourism group, offering international career opportunities
• A modern and forward-looking working environment with flexible working time models, remote working and desk sharing
• Comprehensive and personalised training opportunities and programmes
• The chance to work in a highly motivated team and an open, friendly and collegial corporate culture with flat hierarchies and short decision-making processes

We look forward to receiving your application – regardless of your age, gender, nationality, ethnic origin, disability, sexual orientation, religion and/or beliefs.