Campaign Manager (eCommerce) (m/f/d)

Turn who you are into your job

Our ROBINSON and TUI MAGIC LIFE clubs are renowned for their unique atmosphere and exceptionally high guest satisfaction. This is, of course, down to innovative holiday concepts, but above all to the sheer passion that all our staff bring to their work – around 5,000 colleagues are on hand for our guests across more than 40 clubs and at our headquarters in Hanover, turning a popular product into an unforgettable experience.

We are looking for a

Campaign Manager (eCommerce) (m/f/d)

Start date: immediately or by agreement | Fixed-term contract: 12 months | Full-time

The Campaign Manager (eCommerce) is responsible for the planning, management and implementation of full-funnel digital campaigns to increase brand awareness, purchase intent and bookings for TUI Hotels & Resorts, with a focus on TUI Amello. In doing so, they manage the holistic delivery of paid social media campaigns throughout the customer journey – from inspiration to conversion. Working closely with internal teams and agencies, they ensure integrated, data-driven and efficient campaign delivery.

You will carry out these tasks with enthusiasm:

• Managing online marketing campaigns end-to-end – from briefing and planning through to implementation, optimisation and evaluation.
• Translating business, brand and market objectives into integrated campaign plans across all relevant digital channels (paid search, social, display, metasearch, affiliate, CRM, onsite).
• Ensuring consistent, brand-compliant campaign implementation across all markets, taking local requirements into account.
• Planning, coordination and timing of all campaign activities, including dependencies and approval processes.
• Holistic management of paid social activities throughout the customer journey (from inspiration to conversion) and close coordination across the channel mix.
• Briefing, quality assurance and coordination of social media content in relation to platform, target audience and funnel stage.
• Definition of KPIs, continuous performance monitoring, and data-driven optimisation and derivation of learnings (“Test & Learn”).

You should bring the following to the role:

• A degree in business administration (ideally with a focus on marketing) or equivalent training
• Proven experience in managing end-to-end digital or online marketing campaigns, ideally in the e-commerce, travel, hospitality sectors or with a consumer-facing brand.
• Experience in implementing integrated multi-channel campaigns, including paid search advertising, paid social media advertising, display advertising, CRM and onsite activities.
• Proven experience in using paid social as part of broader full-funnel campaign strategies, rather than in isolation.
• Experience in cross-functional collaboration with performance marketing, content and analytics teams.
• Experience of working with media and creative agencies, as well as with influencer and user-generated content.
• Experience in a fast-paced, international or multi-market environment is highly desirable.
• Good knowledge of Microsoft Office 365
• Excellent written and spoken German and English

What we offer:

• A role with the world’s leading tourism group, offering international career opportunities
• A modern and forward-looking working environment with flexible working time models, remote working and desk sharing
• Comprehensive and personalised training opportunities and programmes
• The chance to work in a highly motivated team and an open, friendly and collegial corporate culture with flat hierarchies and short decision-making processes

We look forward to receiving your application – regardless of your age, gender, nationality, ethnic origin, disability, sexual orientation, religion and/or beliefs.