Manager Brand international ROBINSON (m/f/d) 1

Turn your passion into your job

Our ROBINSON and TUI MAGIC LIFE clubs are known for their unique atmosphere and very high guest satisfaction. This is of course due to innovative holiday concepts, but above all to the great passion that all our employees bring to their work – around 5,000 colleagues are on hand for our guests in over 40 clubs and at our headquarters in Hannover, turning a popular product into an unforgettable experience.

We are looking for an

Manager Brand International ROBINSON (m/f/d)

Starting on 1 January 2026 | fixed-term for 24 months | full-time

Location: flexible (hybrid/remote)

You will perform these tasks with enthusiasm:

• Brand strategy: Further development of brand positioning, architecture and target groups; adaptation for international markets.
• Market launch: Planning and implementation of go-to-market strategies, including competitive analysis, media mix and local adaptations.
• Campaign management: Management of integrated full-funnel campaigns across all channels with clear KPIs.
• Budget responsibility: Management of the marketing budget, forecasting and ROI assurance.
• Agency management: Selection, briefing and management of international agencies, including quality and process standards.
• Performance & insights: Defining KPIs, analysing campaign results and deriving optimisations.
• Stakeholder alignment: Close cooperation with sales, product teams and club operations; reporting to senior management.
• Team development: Promotion of marketing expertise and intercultural cooperation. 
• Compliance: Ensuring compliance with local advertising and data protection guidelines.

You should bring your personality and the following:

• Completed bachelor's degree (with a focus on marketing/economics), master's/MBA an advantage
• At least 10 years of experience in brand/marketing functions at global hotel brands or international hospitality portfolios.
• Extensive experience (7+ years) in developing and implementing marketing strategies in APAC markets, including local adaptation.
• Proven track record of successfully launching hotel brands in the Asia-Pacific region, as well as experience in the Middle East or Africa
• Successful management of creative and media networks in multiple markets; strong briefing and performance management skills.
• Experience in budget planning and ROI-oriented management.
• Knowledge of brand tracking, CRM/marketing automation, analytics (Google, Tableau) and collaboration tools.
• Fluent English, basic knowledge of German, other languages (Asian) an advantage
• Willingness to travel internationally for market launches, partner meetings and agency meetings (approx. 10%).

What we offer:

• A position with the world's leading tourism group with international career opportunities
• A modern and future-oriented working environment with flexible working time models, mobile working and desk sharing
• Comprehensive and individual training opportunities/programmes that promote specialist and management careers
• Work in a highly motivated team and an open, friendly and collegial corporate culture with flat hierarchies and short decision-making processes

We look forward to receiving your application – regardless of your age, gender, nationality, ethnic origin, disability, sexual orientation, religion and/or worldview.