Senior Data Analyst


Luton, GB, LU2 9TN

Functional Area:  Digital & Technology
Type of contract:  Permanent
Working time:  37.5
Job ID:  94469

TUI is well on its way to transforming our marketing to be highly relevant to each individual customer, driven by what we understand about their history and reacting to the events and behaviours of each customer. 

Now is the perfect time to join the team as we embark on the next phase of our journey. We are moving to customer journeys, campaigns and activities that are highly personalised and automated by data and analytics in real-time.
Working within the Marketing Platform team you will operate as Senior Data Analyst to enable direct marketing through best practice data management and profiling techniques. You will provide key insights to inform our strategy for customer data capture and management for CRM marketing activity to ensure we maintain a consistent high level of data quality and grow the size of our contactable customer base.

At TUI, we never stop looking ahead, seeking new ways to delight our customers and grow our business. We recognise the power of digital and the massive contribution this brings to creating a truly unique and differentiated customer experience. 


Please note the closing date for applications is : Sunday 21st August




  • Working closely with the TUI Data Services team, provide clear definition of data attribute, event and event property requirements needed to enable marketing customer journeys. Ensure these requirements are well briefed and provide ongoing clarifications and support as required.
  • Act as TUI’s subject matter expert in the customer data required to power CRM marketing campaigns through Braze and provide support to the Marketing Platform product team with data requirements to enable email and mobile CRM campaigns.
  • Support the change management process for data into Braze; understanding and triaging new data requests and providing clear recommendations for how that data should be captured and managed to ensure the relevant data is available and mapped correctly for campaign audience selection with accountability for data UAT.
  • Support the maintenance of a customer data dictionary and catalogue of operational data capabilities to describe the format, structure and location of all relevant customer data attributes required for CRM marketing activities.
  • Build and maintain a regular pipeline of reporting for customer data required to power CRM marketing campaigns. You will provide clear and transparent updates on data quality, data attribute completeness and data timeliness.
  • Support the Digital Product Manager (Customer Data) to define TUI’s strategy for marketing permission capture and management to ensure TUI can maximise the contactability of the customer base.
  • Work across and influence stakeholders through Group Digital Platforms (App, Service platform and customer insight platforms) to drive initiatives that increase our marketing permission capture and customer profile completeness.
  • Work with Legal, Privacy and Data Security teams to ensure that CRM are fully compliant with GDPR and other relevant legislation for the capture, storage and use of customer data.




  • Comfortable working in a large pan European business, where some travel will be required. Fluent in English, ability in other languages desirable but not essential (German, French & Dutch)
  • Strong stakeholder engagement, able to develop trusted working relationships across business boundaries
  • Experience working using agile methodologies in digital product development
  • Strong communications and influencing skills, able to analyse and communicate technical concepts to create practical solutions and influence decisions 
  • Experience of leading the development and governance of customer data in large organisations, ideally in a multi-national, mult-channel business with large and complex data sets
  • Ability to present complex analysis and metrics in a format that is easy to digest and ensures key decisions required or insights are understood.
  • Strong understanding of data models, data transformations and identity management, who can work with technicians and subject experts to improve overall data management.
  • Proven track record of working with marketing technology, and ideally multi-channel marketing platforms (ideally Braze but also Salesforce, Adobe, EMarsys, IBM etc.)




  • Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
  • Excellent rates with foreign exchange
  • Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career
  • Private Medical Insurance, single cover with option to add dependants
  • Permanent Health Insurance
  • Pension scheme and life assurance


We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI.  Click here to find out more.


We love to see your uniqueness shine through and inspire the future of travel.​  If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

If you require any further information regarding this opportunity, please email

We really value your interest in TUI and will be back in touch with you shortly after the application closing date.



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