Digital Sales Lead

Join the Dynamic Product & Expansion Team at TUI At TUI, our vision is simple: “Think travel, Think TUI.” As the world’s largest leisure travel company, we’re committed to delivering a diverse range of travel and experience products across global markets. The Spain, Portugal & Americas (SP&A) region is undergoing continuous transformation to meet evolving customer behaviors in a fast-changing landscape. Our goal is to lead every market we operate in—and we’re looking for passionate professionals to help us achieve it.

We are expecting a large volume of applications for this position, so please apply as soon as possible, as we may close it at any time

ABOUT OUR OFFER 

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• As Digital Sales Lead, you’ll be responsible for driving visibility and performance of dynamic product & offers across our digital web & app in the SP&A region. You’ll lead the development and execution of sales strategies, campaigns, and cross-functional initiatives to maximize conversion and market impact.
• Develop and implement short- and long-term sales plans based on financial targets in collaboration with Product, Pricing, and Trading teams.
• Design and execute sales campaigns across Web, App, CRM, and other digital channels.
• Ensure the best offers are consistently visible and prioritized across all owned platforms.
• Work closely with the Digital Marketing team to optimize performance in paid media.
• Lead weekly Sales & Trading meetings to review performance and adjust tactics.
• Monitor market trends and integrate insights into product and offer strategies.
• Collaborate with Brand & Marketing teams to position TUI products effectively in local markets.
• Analyze search, visit, and conversion data to inform ongoing improvements.

ABOUT YOU

• We’re looking for a strategic and results-driven leader with a strong digital mindset and a passion for travel.
• Proven experience in sales planning and driving hotel & flight campaigns to get the best results
• Strong understanding of digital marketing channels and CRM tools.
• Excellent leadership and coordination skills across cross-functional teams.
• Analytical mindset with the ability to own Sales Budgets and interpret data and market trends.
• Strategic thinker with a proactive and solution-oriented approach.
• Effective communicator with strong presentation skills.
• Experience working in international and multicultural environments.
• Fluent in English (spoken and written); Spanish or Portuguese is a plus.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.