Head of Commercial

We're looking for a Head of Commercial/Sales to drive revenue growth and lead commercial performance across TUI Spain, Portugal & Americas. You'll own the development and execution of commercial strategies, optimise sales performance, and ensure strong product commercialisation from planning to market launch—all whilst championing our test-and-learn approach to continuously boost conversion and maximise impact.

The role will be published until 28th May 2026.

ABOUT OUR OFFER

Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• You'll lead and implement commercial sales strategies across B2B and B2C channels to drive sustainable revenue growth and hit business targets.
• Driving end-to-end commercialisation of products is key—you'll ensure priority products receive strong sales focus with a data-driven commercial mindset, partnering with Product, Marketing, and Revenue Management teams for seamless execution.
• Planning and executing sales campaigns and in-season pushes will be part of your remit, using our test-and-learn framework to optimise effectiveness and continually improve performance
• We need you to ensure competitive B2C pricing through price matching and competitor analysis, working closely with our B2B distribution strategies.
• Collaborating with Marketing, Sales, Revenue Management, Yield, Digital, and Customer Service teams, you'll secure cross-functional alignment and maximise site conversion.
• Analysing market performance, competitor activity, and customer insights will guide your commercial decisions and help identify growth opportunities across all markets.
  
  

ABOUT YOU

• Strong track record in commercial sales, pricing, product commercialisation, or revenue management within the travel or tourism industry is essential.
• You're analytical and data-driven with strong commercial acumen, comfortable using analytics tools and digital commerce platforms to inform decision-making.
• Leading and inspiring teams comes naturally to you—you've successfully managed teams and know how to foster a high-performance culture focused on results and innovation.
• Cross-functional collaboration and stakeholder management are strengths of yours, and you're skilled at building relationships across departments to drive commercial objectives.
• You're a strategic thinker with strong execution ability, a proactive mindset, and a passion for test-and-learn experimentation to drive continuous improvement.
• Fluency in English and Spanish (written and spoken) is essential for this role.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.

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