Cluster Marketing Executive

Join TUI Hotels & Resorts as Cluster Marketing Executive to support the marketing initiatives for The Mora Zanzibar and TUI BLUE Bahari Zanzibar. Playing a crucial part in implementing marketing strategies, maintaining brand consistency, and executing digital and offline marketing activities that drive brand awareness and business growth.

ABOUT OUR OFFER

• Competitive salary and benefits package
• Opportunity to work for a leading hospitality company with two unique resort brands
• Career growth and development opportunities
• Work in a beautiful island destination with a vibrant team environment
• We promote career development with wide range of international opportunities across our business with an exceptional approach to your learning - access to free learning platforms & language lessons.

ABOUT THE JOB

• Assist in the execution of marketing strategies in alignment with the overarching brand goals of The Mora Zanzibar and TUI BLUE Bahari Zanzibar
• Ensure consistency in brand representation across various platforms, including websites, social media, and guest communications
• Support the management of brand apps, promotional materials, and digital content
• Monitor and analyze brand performance and assist in preparing reports with insights and recommendations
• Assist in the execution of digital marketing campaigns, including social media, email marketing, and influencer collaborations
• Manage and supervise social media accounts, ensuring engaging and on-brand content
• Track and report on the performance of digital campaigns, suggesting improvements where needed
• Support media and influence engagement initiatives to enhance brand visibility
• Monitor online review responses to guest feedback across various platforms
• Assist in implementing strategies to improve online reputation and guest satisfaction
• Work closely with the Cluster Marketing Manager, operational teams, and external agencies to execute marketing initiatives effectively
• Support in the preparation of presentations, reports, and proposals for marketing campaigns
• Assist in coordinating events, sales trips, and promotional activities as required

ABOUT YOU

• Minimum 3 years of experience in marketing, preferably in the hospitality or luxury tourism sector
• Strong understanding of digital marketing, including social media management (Instagram, Facebook, Tik Tok, LinkedIn), online advertising, and email marketing
• Strong written and verbal communication skills, with an eye for detail
• Proficiency in Microsoft Office Suite and familiarity with marketing tools and platforms
• Ability to work independently and as part of a team
• Analytical mindset with problem-solving skills
• Passion for hospitality and guest engagement
• Knowledge of ReviewPro and online reputation management tools is a plus
• Fluency in English is required; additional languages are an advantage.

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TUI Group is the world’s number one integrated tourism business. TUI Hotels & Resorts comprises over 400 hotel properties with 12 core brands that cover all areas of the leisure hotel market from price-conscious to luxury brands.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless. We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.