Creative Lead

Making travel dreams come true is quite a task. It requires us to constantly evolve our brand, our services and the way we communicate. That’s why we’re looking for a person with a strong marketing communication background and proven leadership skills to join us in our Stockholm office as our new Creative Lead.
Making travel dreams come true is also a whole lot of fun, and very rewarding, if you ask us. And that’s why you should keep reading (or just hit the apply button straight away).
As Creative Lead, you’ll head up our Nordic creative & project management team, leading, coaching, and developing talent to deliver outstanding work. You’ll be responsible for creating and executing impactful marketing communications, assets, and packaging that bring TUI’s global brand to life in a way that resonates across our Nordic markets.

As Creative Lead, you’ll head up our Nordic creative & project management team, leading, coaching, and developing talent to deliver outstanding work. You’ll be responsible for creating and executing impactful marketing communications, assets, and packaging that bring TUI’s global brand to life in a way that resonates across our Nordic markets.
You’ll oversee the transcreation of central campaigns, adapt assets for regional priorities, and drive the creation of local campaign and sales materials across all channels - digital and offline, owned and paid. Beyond creative execution, you’ll take strategic ownership to develop and optimise the yearly marketing communication plan, lead and enable cross-market collaboration through transparent planning and comprehensive asset toolkits, and ensure integrated campaigns deliver on regional strategy, brand priorities, and commercial goals. This is a role where creative vision meets strategic execution - inspiring teams, building brand awareness, driving engagement, and supporting sales growth across the Nordics.

This role will be published until the 8th october 2025, but may be taken offline earlier due to high volumes.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

About the role

• Set the marketing communication & campaign agenda for TUI Nordic
• Manage and facilitate ideation and strategy development
• Lead the strategic planning and execution of brand marketing campaigns & content creation
• Lead the creative & project management team at TUI Nordic
• Lead optimization efforts across regions to maximize campaign performance metrics and ROI and ensure consistent approach to campaign management
• Work close to TUI Marketing Global team & Nordic Sales and E-commerce team to deliver on full funnel KPI´s   
• Work close to our creative agency, media agency and media partners

About you

• Proven experience in B2C marketing for an international brand
• Working experience in marketing and management within complex, matrix-structured organizations
• Strong track record in campaign management and execution of large-scale multichannel campaigns
• Experience in project management supporting complex campaigns across multiple stakeholders and channels
• Hands-on marketing experience in roles such as strategy lead, producer, or creative
• Leadership education and prior experience in a similar role
• Working experience or a degree in Marketing, Communications, Digital Media, or a related field
• Fluency in English is required; proficiency in Swedish or other Nordic languages is desirable.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.