E-commerce & Personalisation Executive (Web Producer)

We are looking for a new E-commerce & Personalisation Executive to join our Swedish team, based in Stockholm.
The ideal candidate is an experienced web producer with a strong focus on segmentation and audience targeting. You will be responsible for packaging, merchandising, and optimising how we present our full product portfolio and campaigns across TUI’s Swedish websites—ensuring content is personalised and segmented to be as relevant as possible for our customers.

This role will be published until the 6th of October.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE ROLE

• Personalising, segmenting, and optimising commercial product content and offers using Adobe Target, Tealium, and the local CMS.
• Creating compelling content and developing ideas to merchandise inventory for both new and existing customer segments.
• Tracking performance data and continuously optimising based on insights.
• Supporting A/B testing and experimenting with new capabilities and audience segments.
• Packaging and merchandising hotel, resort, and destination content with a commercial focus, aligned with business plans and priorities.
• Troubleshooting and resolving site content-related issues promptly.
• Reporting technical issues as needed.
• Collaborating with other E-commerce teams, including Web, App, and Campaign.

ABOUT YOU

• A proven, hands-on experience producing online content that drives sales, with a focus on product packaging and content optimisation.
• Proven experience in digital business, e-commerce, and digital development.
• Familiarity with web analytics tools such as Google Analytics.
• Experience working with content management systems (CMS).
• Working knowledge of Adobe Target and Tealium.
• Basic understanding of Java/JSON scripting is a plus.
• Strong analytical and business-oriented mindset.
• Excellent written communication skills in Swedish, tailored for digital channels.
• Solid understanding of online consumer buying behaviour.
• Ability to work collaboratively in a fast-paced environment.
• Fluent in both Swedish and English—written and spoken.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.